Oi is a product range dedicated to absolute beauty for all types of hair and skin. The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, multiple benefits and effectiveness, OI lets you see immediate positive results from your first use.
The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care. Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.
The heart of More Inside are the formulas, created at the Davines laboratories and then tested extensively for performance. Whether you’re a professional hairstylist or just want to get runway-worthy looks at home, our More Inside line of styling products gives you all of the necessary tools to achieve your hair goals. From short, spiky hair to the longest locks, there’s a styling product in the More Inside range that can work for you. Styling gels and molding clays create strong definition, hairsprays offer a variety of hold, and finishers like This Is A Shimmering Mist give you the perfect final touch.